What's Up Down Under, Indeed
Tuesday, July 22nd, 2008While bonding with my new couch over a marathon of Run’s House one lackadaisical Sunday, I found myself rewinding this commercial no less than 8 times in shocked glee to figure out just what the hell was going on there. I even slow-moed it, finally deciphering that it is in fact a pouch and not…something else altogether.
Apparently, I’m not alone in my appreciation for the bizarre turn the Aussie Hair Care team has taken their mass marketing. Last week, the commercial earned the austere recognition of VH1′s Best Week Ever.
Just think, someone actually approved this TV spot. Someone actually thought it was a good idea. But really, when you think about it, when isn’t it a good idea to have a money shot of your brand’s mascot expel your product from a nondescript anatomical location? Everything about that says “awesome,” no?
You’d be surprised the commercials that get approved. My job is to get the client to approve the commercials that my agency creates. Want to know how difficult that can be?